The Ultimate cake and coffee

When I saw the Facebook post inviting applications for brand ambassadors I knew I had to apply. I see quite a few of these posts on social media, and the majority do not appeal to me. The idea of free kit or sponsorship is attractive but representing a brand that I have no great affinity with or passion for seems dishonest.

Ashmei is a relatively young company, but I’ve been buying their running clothing since 2012. Their aim is to create the best performance kit in the market, and the quality and attention to detail is outstanding. As a distance runner who likes to run 100 mile races, I want great kit that will feel comfortable all day, and Ashmei fits the bill.

I applied to become an Ashmei brand ambassador last year, but was not selected, but reapplied this year and was invited to the attend the selection day. This proved slightly tricky. The selection day was Saturday 5th March, and would mean I’d be out all morning. I had already entered the Steyning Stinger marathon which was on the Sunday, and failed to note this was Mother’s Day. However my wife is very supportive of my running, so I accepted the invitation.

The day started with a brief presentation by Stuart the company founder, and then we got to hear from some of the current ambassadors: Owain, Louise and Simon. They had some great stories about their sporting year as ambassadors. In fact all the people I spoke to during the day had great tales about their running and cycling and some amazing plans for 2016 and beyond.

We were given a pair of Ashmei socks to try out. I already have several pairs, so asked for a pair in my wife’s size – the children could wrap it as an extra mother’s day present.

I love the attention to detail on these – the size is stitched in, so no arguments about whether you’ve stolen your partners socks!

We had been invited to go out for a run on local trails, so after the presentation we were soon outside and running. This was another opportunity to chat with the Ashmei team although the first hills made conversation strained. There was a biting wind as we ran along the ridge but once in the woods it was fantastic. I think if my office was at the Ashmei HQ I’d have plenty of inspiration for new sports kit, but too little time to put ideas into action- I’d be running the trails all day!

After a 6 mile run we were back at the office, where coffee and cake were served, before we all headed off. Inspired, but also eagerly hoping to be selected for the role.

The script beneath the Ashmei logo translates to ” the ultimate”, and a lot of effort had been put into make some amazing cakes.

The ultimate

The ultimate

 

 

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